Enabling you to succeed
IF YOU are running a booth at a festival or in a mall, or even a promotion outside a store, it’s important that you assess its success so you can decide how to change it in the future.
If you are successful, you will want to do it again in the same way. If your sales are poor or mediocre, you will want to improve them in the future. In most cases, of course, you will want to do better next time.
To achieve such improvement, it is important that you record all aspects of the event at the time it is held. More than likely neither you nor anyone else will remember everything about the event, except perhaps which Saturday or Sunday it was held. Trying to recall all the factors involved later is a waste of time.
Instead, record the figures at the time and you will be able to more effectively record the impact each aspect had on your sales. After running several stands, you will be able to adjust your strategies.
Here’s what you should record during the event:
As soon as possible after the event, go through these figures and assess the effectiveness of the various factors. You will then be in a better position to judge how you should present your booth next time.
After several events, you will be able to weigh up several factors against others.
Of course, we all do this to some degree, but recording the figures at the time and immediately assessing them is far more effective than simply relying on your memory.
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